100% Automated Social Media Content Distribution for SaaS

When we launched the Best Writing, we manually curated and posted job listings on social media.

This approach, though effective, was time-consuming and unscalable.

By recognizing repetitive tasks, we documented the process, designed templates, and implemented social media automation posting content that would attract our ideal customers looking for writing jobs.

This automation boosted our LinkedIn to over 407,000 followers, generating 3.5+ million impressions annually for free, resulting in over 1+ million annual website visitors.

We initially used tools like Zapier, Make.com (formerly Integromat), Bannerbear, and HCTI (HTML/CSS to Image) before developing our own solution.

What content should you post?

If your SaaS is new, here are some ideas for automated social media content:

• Customer testimonials: Highlight positive feedback from your users.
• Feature highlights: Showcase key features of your product.
• Case studies: Share success stories of clients using your SaaS.
• Product updates: Announce new features or improvements.
• Educational content: Provide tips or tutorials related to your SaaS.
• Infographics: Visualize data or processes relevant to your industry.
• User-generated content: Share content created by your users.

Sample formulas for automated posts

Here are some simple formulas to show how automation works:

#1: New feature announcement

• Trigger: New feature is released.
• Action: Post a feature highlight on social media.
• Example: 🚀 New feature alert: Our SaaS now includes [feature name]! Enhance your [benefit] today. Learn more: [link]

#2: Customer testimonial

• Trigger: Receive a new testimonial.
• Action: Post the testimonial on social media.
• Example: ❤️ Customer love: "[Testimonial quote]" - [Customer Name]. Discover why users love us: [link]

#3: Weekly update

• Trigger: Weekly summary of activities.
• Action: Post a summary of product updates or content highlights.
• Example: 📅 Weekly update: This week we added [feature], shared [content], and more! Stay tuned for next week's updates. [link]

#4: Educational content

• Trigger: Publish a new blog post or tutorial.
• Action: Share the blog post on social media.
• Example: 📝 New blog post: Learn how to [topic]. Get expert tips and tricks to boost your productivity. Read more: [link]

#5: User-generated content (UGC)

• Trigger: User shares content featuring your product.
• Action: Repost user-generated content with a thank you message.
• Example: 🙌 Thanks to [User] for this amazing post about [product]! We're thrilled to see how you use it. Curious? Read here: [link]

For more ideas and demos, explore:

• Bannerbear
• Placid
• HCTI
• Vercel OG (OG Playground)

Ready to automate?

If you're ready to automate your SaaS social media content distribution but don't have the time for it, the Craftled team can handle it for you for a one-time fee of $1,499.